Digital Media Training
Search Engine Optimization (SEO) Training
Get a solid foundation in SEO with this 3 hour training course. Learn the current best practices in search engine optimization and how to apply them to your company website. Topics include:
- Keyword research and selection
- Page content optimization
- Page code optimization
- Link building
Search Engine Marketing (SEM) / Paid Search Training
In this 3 hour course you will learn how to use paid search marketing to drive qualified traffic to your website. We will come in and show you:
- How to open a Google Adwords account
- How to select keywords
- PPC bid strategies
- How to write an effective ad
- How to use all the targeting options available
- How to build a complete paid search campaign in Google Adwords
Online Display Advertising Training
The purpose of this 3 hour training course is to give you the knowledge required to go out and run your own online display advertising campaigns. Topics include:
- Online display advertising pricing models: CPM vs CPC vs CPA
- Creative sizes and industry standards
- Using research to plan your campaign
- Static vs rich media
- Campaign planning and buying
- Reporting and analysis



