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Digital Media Training

Search Engine Optimization (SEO) Training

Get a solid foundation in SEO with this 3 hour training course.  Learn the current best practices in search engine optimization and how to apply them to your company website.  Topics include:

  • Keyword research and selection
  • Page content optimization
  • Page code optimization
  • Link building

    Search Engine Marketing (SEM) / Paid Search Training

    In this 3 hour course you will learn how to use paid search marketing to drive qualified traffic to your website.  We will come in and show you:

    • How to open a Google Adwords account
    • How to select keywords
    • PPC bid strategies
    • How to write an effective ad
    • How to use all the targeting options available
    • How to build a complete paid search campaign in Google Adwords

      Online Display Advertising Training

      The purpose of this 3 hour training course is to give you the knowledge required to go out and run your own online display advertising campaigns. Topics include:

      • Online display advertising pricing models: CPM vs CPC vs CPA
      • Creative sizes and industry standards
      • Using research to plan your campaign
      • Static vs rich media
      • Campaign planning and buying
      • Reporting and analysis