Patio Social Inc.

admin — Fri, 04 Mar 2011 19:17:41 +0000

Integrated Social Media and Communications Strategies

admin — Wed, 27 Oct 2010 03:24:37 +0000

Planning is essential for any successful endeavour, and your company’s facebook or twitter page should be looked at no differently. A successful long-term social media strategy will not only integrate and enhance all marketing and corporate communications efforts, it acknowledges and plans for dialogue with multiple audience types, including:

customers
potential customers
employees
potential employees
industry stakeholders
government
community members
media

Patio Social works with clients to develop a long-term social media strategy that will recognize the various touch-point opportunities social media can provide.

Digital Media Training

admin — Wed, 27 Oct 2010 03:20:14 +0000

Search Engine Optimization (SEO) Training

Get a solid foundation in SEO with this 3 hour training course. Learn the current best practices in search engine optimization and how to apply them to your company website. Topics include:

Keyword research and selection
Page content optimization
Page code optimization
Link building

Search Engine Marketing (SEM) / Paid Search Training

In this 3 hour course you will learn how to use paid search marketing to drive qualified traffic to your website. We will come in and show you:

How to open a Google Adwords account
How to select keywords
PPC bid strategies
How to write an effective ad
How to use all the targeting options available
How to build a complete paid search campaign in Google Adwords

Online Display Advertising Training

The purpose of this 3 hour training course is to give you the knowledge required to go out and run your own online display advertising campaigns. Topics include:

Online display advertising pricing models: CPM vs CPC vs CPA
Creative sizes and industry standards
Using research to plan your campaign
Static vs rich media
Campaign planning and buying
Reporting and analysis

Digital and Social Media Audits

admin — Sat, 26 Jun 2010 21:43:50 +0000

Patio Social offers extensive digital audit services. Our digital audits will not only review your current online channels, including websites and social media sites, but also evaluate your company’s:

short-term and long-term audience building strategies
integration with social media and existing “traditional” communication channels
adherence to internal and external social media policies and procedures
branding from both marketing and corporate reputation perspective

For more information on our audit services, please email audit@patiosocial.ca

Social Media Training

admin — Mon, 21 Jun 2010 04:48:58 +0000

Training is key to understanding social media tools and learning how they can work to promote your business, brand and corporate reputation.

Patio Social offers a variety of training sessions for companies, including:

Internal communications department social media management training
One-hour executive and non-communications department “snapshot” sessions
Staff training: to review corporate social media policies and ensure staff are able to use social media in a responsible manner

For more information please email training@patiosocial.ca